Master the arts of confidently persuading people and overcoming stage fright with this free online course.

Being more persuasive and overcoming stage fright are two of the major life skills you will learn in this free online course on the art of persuasion. It will help you increase your ability to influence others and in make you aware of strategies that others might use in trying to change your own beliefs. Furthermore, it will teach you how to be confident when speaking to an audience.

Mastering the power of persuasion is crucial for marketers, salespeople, educators, lawyers, parents and everyone who wants to improve their everyday communications skills. You will be introduced to the process of persuasion and the essential steps you need to follow to be more persuasive. You will then study different strategies of persuading people and the various types of ‘persuaders’ that are out there. You will also learn about the different approaches to successfully negotiating with people to achieve the desired goal or outcome.

Course Objectives

Embark on a transformative journey to unlock your potential in the art of influencing and persuasion.

By the end of this course, you will be able to:

• Analyze the Mechanisms of Persuasion. 
• Deconstruct the Rhetorical Elements of Persuasion. 
• Outline the Sequential Process of Persuasion. 
• Discover the Role of Communication in Persuasion.
• Identify common cognitive biases and heuristics in decision making. 
• Formulate Strategies for Developing Persuasion Skills. 
• Enumerate Characteristics of Effective Persuaders. 
• Assess the ethical considerations associated with leveraging social identity for persuasive purposes.